Jul 18

Disney Closes Strongest Upfront Ever With $9 Billion in Commitments

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Disney is the latest publisher to cross the upfront finish line. On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company and key deals across entertainment, streaming, sports and inclusion, according to the House of Mouse. Live events, Disney+’s upcoming ad-supported tier, and addressable and measurement…

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