Hasta La Creative!

Disney Channel is foregoing the shrimp cocktail and musical talent at this year’s upfront in favor of whisking advertisers and media buyers to Disney World and inside Lucasfilm.

Instead of a road show or traditional upfront party, Disney Channel is looking to provide a more immersive experience for its key clients, said Rita Ferro, exec VP-Disney Media Sales and Marketing.

The network will host its West Coast clients at Lucasfilm offices the first week in March and see its East Coast and Midwest clients in Orlando during the following week. It will provide insights on kids’ and families’ media consumption, discuss its branded content arm and introduce new programming, executives said.

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