Hasta La Creative!

Walt Disney Co. has pulled TV ads for Verizon Communications Inc.’s Custom TV from its networks after saying that the new TV-package service violates contract agreements.

Verizon was notified by e-mail Wednesday that the Custom TV ads wouldn’t run on Disney-owned channels, which include ESPN, ABC and A&E, according to Verizon spokesman Jim Gerace.

The move is another setback for Verizon in its dispute with programmers like Disney, Fox Sports and NBCUniversal that have said the carrier doesn’t have the right to offer their networks on Custom TV. Verizon, which started selling the smaller, cheaper pay-TV package on Sunday, has said that it is within its rights under accords with the media companies.

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