Dec 02

Disney and VideoAmp Team Up for Clean Room Integration

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Disney advertising’s new partnership is making it easier for marketers using clean rooms. Top line On Thursday, the company announced it’s teamed up with VideoAmp in an integration that looks to accelerate cross-screen measurement. This new integration uses Disney’s Audience Graph and Ad Exposure Log Files, as well as VideoAmp’s proprietary TV Viewership footprint, powered…

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