Jan
11
Dish Turns to Millennials to Create Marketing for Sling TV
Posted in: Uncategorized
To create the campaign for its new internet-based TV service, dubbed Sling TV, Dish Network is turning to the demographic it hopes to reach with the service: millennials.
Sling TV CMO Glenn Eisen said the company has hired only millennials as its copywriters for the “Take Back TV” campaign, which will debut later this month. While Mr. Eisen declined to reveal the agency it’s working with on the creative, he said that actually everyone involved with the marketing are millennials.
The satellite operator announced at the Consumer Electronics Show this week that its slimmed-down TV package will be priced at $20 per month and feature cable networks like ESPN, CNN, TNT and Food Network, among others. Sling does not include any broadcast networks.
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