Nov
20
DISH: Santa
Posted in: Uncategorized
Ahead of the quickly-approaching holidays, DISH today released its first Christmas spot of the season. In “Santa,” DISH’s beloved Spokeslistener unveils a brand-new voice remote as a useful tool to help Mr. Claus find the perfect holiday film: Die Hard. The spot plays off the annual online debate about whether Die Hard is in fact a Christmas movie.
DISH’s new voice remote, also released today, features advanced voice recognition technology, motion-activated backlighting and customizable buttons that can be easily programmed to create shortcuts to frequented menu destinations.
The spot is part of DISH’s multimillion dollar marketing campaign called “The Spokeslistener” that has run since February 2017.
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