Hasta La Creative!

Dish Network is targeting a summer debut for its internet-TV service in the U.S., according to people familiar with the matter.

Dish is telling programmers, including Comcast’s NBC Universal, that a late summer release date is possible, said the people, who asked not to be named because the negotiations are private. Dish, the second-largest U.S. satellite-TV operator, already signed up Walt Disney Co. for the service last month. A&E Television Networks, Time Warner’s Turner Broadcasting and CBS Corp. also have spoken with Dish about internet-TV rights, several people said.

Charlie Ergen’s Dish is trying to be the first to sell a full package of live-streaming channels — similar to those offered with a cable subscription — over the web. An internet-based TV package would give consumers a new option beyond cable, satellite and phone companies. Dish is targeting 18-to-34-year-olds who only want to pay $20 or $30 a month to watch video on smartphones and tablets instead of a traditional TV set.

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