Dish Network Reverses Ad-Skipping for the Super Bowl: It Will Skip the Game, Show Just the Ads


Dish Network is putting a spin on its commercial-skipping technology for the Super Bowl.

Instead of automatically skipping commercials, AutoHop will let customers instead skip the game and only watch the ads.

The “Reverse AutoHop” feature will take away the hassle of having to fast-forward through the game or search online the next day to find the commercials receiving the most buzz, Vivek Khemka, senior VP-product management, Dish Network, said in a statement.

Continue reading at AdAge.com

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