Discovery Sets Name and Launch Date for Chip and Joanna Gaines’ Lifestyle Network

Discovery’s long-in-the-works lifestyle network from home improvement power couple Chip and Joanna Gaines finally has a name and a launch date. Called Magnolia–also the name of the Gaines’ home and lifestyle brand–the network will premiere on Oct. 4, Discovery president and CEO David Zaslav said today at the Television Critics Association’s winter press tour in…

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