Jul
31
Discovery Holds Back Inventory in TV Upfront, Banking on the Scatter Market
Posted in: UncategorizedDiscovery sold less ad inventory in its upfront this year, deciding to hold back in a weaker ad marketplace to try its luck as the new TV season progresses.
“We decided to sell less into the upfront market,” CEO David Zaslav said during the company’s earnings call on Thursday, “The volume was not as strong as it was last year.”
Discovery achieved mid-single digit percentage price increases in the negotiations, deciding to hold pricing rather than accepting smaller price hikes and selling a higher volume of commercial time.
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