Jun
10
Discover Latest Marketer to Drop Sponsorship of College Bowl Game
Posted in: UncategorizedDiscover Financial Services has ended its title sponsorship of college football’s Orange Bowl, a company spokesman has confirmed.
The credit card giant, which has been the top corporate partner of the annual game for the past four seasons, joined Tostitos among brands opting out of their sponsorship deals with some of the sport’s top bowl games.
Discover’s title sponsorships of the game, previously part of the Bowl Championship Series, cost about $16 million annually, including season-long advertising on ESPN, according to Chicago-based sponsorship consulting firm IEG.
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