Hasta La Creative!

DirecTV pulled Weather Channel from its lineup last night amid a carriage dispute with the cable network.

At the crux of the disagreement is DirecTV’s unwillingness to pay even a penny more per subscriber, according to Weather Channel.

“We are not looking for a large fee increase,” said David Kenny, chairman and CEO of The Weather Company, in a statement. “We are simply looking for a fair deal that allows our company to continue to invest in the science and technology that enables us to keep people safe, deliver the world’s best weather, and tell weather stories to help people be prepared and informed.”

Continue reading at AdAge.com