Hasta La Creative!

To create awareness around our message of DIRECTV’s superiority over cable, we simply had one of baseball’s superstars, José Altuve, take to Twitter to hint at his retirement. The tweet was picked up by some of the biggest news outlets and sports media sites. And of course the news was followed by a social media frenzy from baseball fans around the world. Our campaign even garnered free media coverage, generating millions of impressions worldwide. We cleared up all the confusion with our TV spot to reveal the truth – that José Altuve would never quit, unless it’s cable. He was just switching to DIRECTV.