Dino Dollars Flood TV as Universal Digs Deep for 'Jurassic World'
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Television appears to have done a lot of the heavy lifting for the blockbuster opening weekend of Universal Pictures’ “Jurassic World,” as the studio thus far has invested a cool $30.7 million in national broadcast and cable inventory.
According to estimates by iSpot.tv, the National Basketball Association accounts for the highest “Jurassic” spending. Universal sank $3.2 million in spending in and around the league’s regular-season games, playoffs and finals. The Cavs-Warriors series alone has attracted nearly $1 million in “Jurassic” dollars; through last night’s broadcast, Universal has poured $934,855 into ABC’s coverage of the 2015 NBA Finals.
Outside of pro hoops, TV’s top-rated comedy has notched the most “Jurassic” business: Universal to date has spent $1.29 million for time in CBS’s “The Big Bang Theory.” NBC’s summer competition series “American Ninja Warrior” also has been a key target for the studio.
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