May
13
DigitasLBi Wins $4 Million BP Digital Account
Posted in: UncategorizedBP has tapped Publicis Groupe’s DigitasLBi as its digital agency of record in the U.S., according to people familiar with the matter.
The budget is around $4 million, according to people familiar with the matter.
The shop will support digital strategy and creative for BP Fuels, which is the more consumer-facing gas station business.
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