Digital's Third Wave Is Coming: Don't Miss the Ride
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It’s easy to get change fatigue these days. As always, we’re hearing urgent calls for brands and agencies to evolve to become more digital, data-driven and tech-first.
You might be forgiven for yawning. In the first place, haven’t we seen this movie before? Nearly every agency today has deep competency in search, display, paid social and even content creation. We’re good with this stuff. In addition, the more things change, the more they stay the same. TV continues to occupy a significant amount of people’s time (4.5 hours per day, according to Nielsen), and brands are still putting a lot of money into it.
But it’s no time to get complacent. While disruption is nothing new, brands are finally responding to it in a big way, rapidly shifting their budgets to new platforms. In the next 12-24 months alone, we’ll see all of the following:
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