Hasta La Creative!

For the past few years, just about every agency in adland has been sprinting toward “getting digital.” That’s entailed investing massive resources into learning, advising clients about the constantly evolving digital-media landscape, recruiting staff steeped in social media and mobile, and training staff without those chops.

But now one shop is trying to undo that whole mentality.

A shop in Stockholm, Sweden named Honesty today announced that it is getting rid of all the digital roles in a bid to ensure that everyone working there feels responsible for all creative output — regardless of whether it appears on TV, in a magazine, on Facebook or a mobile phone.

Continue reading at AdAge.com