Digital Shop Sets Up Social-Media Fund for Marketers


NEW YORK (AdAge.com) — For marketers wanting to do something new, unusual or interesting in social media, there's a new grant they can apply for — from a digital agency. Dallas-based IMC2 has put $500,000 into what it calls the Social Media Innovation Fund out of which it will match, up to $50,000, what a marketer spends on a social-media project that, in the agency's words, "creates brand impact and showcases our thought leadership and offerings."

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