Jan 01

Digital OOH Will No Longer Be a Niche Specialty in Marketing

Posted in: Uncategorized

There are plenty of good reasons to be bullish about digital-out-of-home (DOOH) in 2019. For one thing, this dynamic emerging media category is on track to more than double its total market value from $12.5 billion in 2016 to $26 billion by 2023. Even better, 60 percent of media planners report including DOOH in their…

Related posts:

  1. The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training Kicking off the tech industry calendar, the Consumer Electronics Show...
  2. With GDPR in the Background, Digital Protectionism Is on the Rise A protectionist mindset that’s been brewing politically worldwide for quite...
  3. How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies The past decade brought us a digital revolution, and with...
  4. How the Crossroads of Creativity and Big Data Will Impact the Industry What used to be an almost Hatfield and McCoy-type of...
Tags:
No Responses to “Digital OOH Will No Longer Be a Niche Specialty in Marketing”

Post a Comment