Feb
18
Digital Crash Course Video: How Much Is a One-Million Person Audience Really Worth?
Posted in: Uncategorized
Ad Age set out to answer a simple question: Is there a way to put a monetary value on an audience of one million people?
Are a million eyeballs watching a Friends re-run on cable equal to a million people looking at an Instagram post? Are a million YouTube views more or less valuable than a million people tuning into a Facebook Live video? Are the million people watching that Facebook Live post as valuable as a million people viewing a Snap?
It’s a simple question with a very complex answer.
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