Digital Ad Startup RadiumOne Taps Former Initiative Exec Eric Bader as CMO
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RadiumOne, a late-stage startup that combines programmatic buying and social-data mining to deliver ads on digital, mobile and video channels, as well as the Facebook exchange, has hired its first CMO.
Eric Bader is a veteran of adland and has had stints at Ogilvy & Mather, MediaVest and most recently Initiative, where he was chief strategy officer from 2010 to 2012. (Even more recently, he was CEO of a startup called Mobilize, described on LinkedIn as a “mobile service platform for enterprises.”) He’s now tasked with explaining his new company’s value proposition in a crowded marketplace of startups that claim to be able to spin social data into gold for marketers.
“One of the hardest things for advertisers and their agencies right now is that if you want to run programmatic ads across online and social and mobile, you oftentimes have to work with three different kinds of [demand-side platforms],” he said. “But we see across all of them.”
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