Digerati Converge on Cincinnati for Private P&G Conference
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The biggest digital-marketing event you probably never heard of and can’t attend is under way Wednesday, as Procter & Gamble Co. holds the annual Signal conference at its Cincinnati headquarters with top executives from Facebook, Google, Alibaba, Twitter, NBC Universal and BuzzFeed, along with top marketers from Under Armour, Lego and Verizon.
Now in its fifth year, Signal has morphed from a one-day conference for P&G marketers to a multiday event for everyone in the company who’s interested, which includes senior management. Chairman-CEO David Taylor will speak at and attend Wednesday’s full-day session. A series of breakout sessions and workshops on digital media and marketing came on Tuesday in the basement conference rooms beneath the auditorium at P&G’s twin towers where the main event will be held.
Signal is expected to draw 600 P&G employees to the auditorium and surrounding conference room, with another 2,500 watching remotely. It’s not open to the media or general public, but is to P&G partners, including agencies and local tech startups. And P&G expects to post some video excerpts of the conference this year, and others involved to post to social media using the #SignalPG hashtag.
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