Diet Pepsi Drops Aspartame — Is It Enough to Boost Sales?
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PepsiCo is removing aspartame from Diet Pepsi in an attempt to reverse sagging diet soda fortunes. The brand will replace the much-maligned sweetener with sucralose, which will be combined with acesulfame potassium, or Ace-K.
“Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we’re delivering,” Seth Kaufman, senior VP of Pepsi and the flavors portfolio for PepsiCo North America Beverages, said in a statement. “We recognize that consumer demand is evolving and we’re confident that cola lovers will enjoy the crisp, refreshing taste of this new product.”
The formula change was first reported by Beverage Digest. Diet Pepsi last changed its formula in 2013 when it blended Ace-K with aspartame, which had been in use since 1983, according to the trade publication.
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