Diet Drug Advertising: Harmful to Consumers?

Category: Beyond Madison Avenue
Summary: As marketing and advertising professionals, we understand the power advertising wields amongst the consuming public. While we understand its power, advertising continues to add wrinkles within our social fabric.

A while ago, we advocated that AdLand should adopt the same philosophy as doctors; that our primary objective should be to do no harm. Advertising’s purpose is to inform, remind, and persuade, and within those boundaries…

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