Hasta La Creative!

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.