Hasta La Creative!

Advance Auto Parts is launching the next phase in its ongoing support of the DieHard brand. The new work will debut during CBS’ coverage of the NFL Playoffs and will focus on the brand’s core attributes: reliable, durable, powerful. The message will be brought to life in a series of videos that showcase the power of diehard people who choose DieHard batteries and a unique, fantastical connection between them. The videos will run both online and off, supported by digital banners and social media. The campaign was created by The Marketing Arm, the creative agency partner for Advance Auto Parts.