Nov
07
Did Obama’s Slogan Cut Mitt Romney’s Chances?
Posted in: Uncategorized
All slogans are not created equal. Some slogans are one-sided and some slogans are two-sided.
A two-sided slogan is like a two-sided knife. It cuts both ways. It says something positive about your brand and something negative about the competition.
Take “Believe in America,” Mitt Romney’s slogan. It’s a nice thought, but it’s a one-sided slogan. It says something positive about Mitt Romney, but what does it say about his opponent?
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