Jul
12
Dick's Taps Dunkin's Digital Guru as CMO
Posted in: Uncategorized
Dick’s Sporting Goods has reeled in a new chief marketing officer. Scott Hudler, formerly chief digital officer at Dunkin’ Brands, has been named senior VP-chief marketing officer for the 690-unit chain. The role has been vacant since May, when Dick’s promoted Lauren Hobart, a Pepsi marketing veteran who had been CMO since 2011, to president.
Hobart emphasized Hudler’s digital experience.
“Scott will play a pivotal role in driving our continued digital transformation across all consumer touch points,” she said in a statement.
Post a Comment