Dick's Sporting Goods' Shares The Sad Truth About Sports
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dick’s Sporting Goods’ emotional spot shares the story of Tyler and the hardship he’s faced after losing his mother. For him, Harlem Lacrosse helps him remain a committed student and athlete, but Dick’s warns that soon some students may not have that opportunity, prediciting that “by 2020, 27% of U.S. public schools could be without sports.” On a lighter note, Dixie’s new promo “Cat Call” shows a grandfather sharing the story of how he met his wife. The heartwarming commercial reminds us all to “focus on family history. Not the dishes.”
Meanwhile, the top four most -engaging spots from Microsoft, The Paper & Packaging Board, Airbnb and AT&T hold their places on the charts. Direct TV’s spot, “Bad Comedian Eli Manning,” is the only new addition, coming in at No. 5. The promotion continues the “Don’t Be Like This Me” campaign with New York Giants’ quarterback as the spokesperson.
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