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Dick’s Sporting Goods Inc. is taking a step further to advocate for gun control, part of a rapid transition for the retailer that’s also a major vendor of firearms in the U.S.

The company has retained Glover Park Group to lobby congress on the matter, according to a disclosure form filed in late April. The move is unusual for a firm in the retail sector, where few brands tackle such a politically-charged issue for fear it will turn off customers.

Following a mass shooting at a Parkland, Florida high school in February, Dick’s announced it would stop selling assault-style rifles and high-capacity magazines. It also increased the firearms purchase age to 21.

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