Hasta La Creative!

Should you invest in Twitter when it goes public? Who knows (yet)? As my colleague Michael Learmonth reported last week,

Twitter opted for a so-called ‘confidential’ IPO, allowed under a provision of the Jumpstart Our Business Startups (or JOBS) Act designed to make it easier and less expensive for small, high-growth companies to go public. It allows Twitter to run its financials by the Securities and Exchange Commission, which can raise red flags without exposing them publicly. The act also allows Twitter to keep every aspect of its filing out of public view until 21 days before the road show for potential investors.

Of course, Twitter insiders have a pretty good sense of how much Twitter shares might go for when the company IPOs late this year or early next. And in a piece titled “The Payday at Twitter Many Were Waiting For” that led the business section of Saturday’s New York Times, Nick Bilton and Vindu Goel offered a tantalizing tale of just how spectacularly early investors might make out. Bilton and Goel report that back in 2007 when Twitter co-founder Evan Williams was looking for backers, he “dashed off a note to his old friend Dick Costolo, who had just sold his company to Google, asking if he would like to put in $25,000 or $100,000.”

Continue reading at AdAge.com