Feb
03
Diamond Foods’ Super Bowl Plan: One Spot, Two Products
Posted in: Uncategorized
NEW YORK (AdAge.com) — In an unorthodox maneuver, Diamond Foods intends to use its ad time during Super Bowl XLIV to promote two different products — its Pop-Secret popcorn and its Emerald Nuts — in the same instance. The snack-maker risks diluting its message, but explains why it thinks the move will work: appealing to retailers, if not the TV-watching millions on Sunday.
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