Hasta La Creative!

Diageo is appealing against the Advertising Standards Authority’s decision to ban its “Filter” TV spot for Smirnoff vodka in the U.K., after the watchdog ruled that the ad is irresponsible.

The ASA did not receive any complaints from the public, but it ruled independently that the ad violates its codes on social responsibility, by showing alcohol consumption as a route to social success.

“Filter,” created by 72andSunny Amsterdam, has been broadcast across Europe as part of a $25 million campaign. It shows a man walking into a bar where everyone is pretentious and unfriendly, but once he has ordered a Smirnoff, the bar tilts and the mood changes, so that it becomes a fun, lively place to be.

Continue reading at AdAge.com