Mar
11
Dewars: Revive Heritage
Posted in: Uncategorized
Film
Dewars
In Lebanon, the new generation is disconnecting from its past. Its heritage is being lost and it is becoming a society with no clear identity; but some Lebanese are choosing to keep their culture alive. True to its values, Dewar’s believes that reviving the heritage and passing it on to the future generation is something that is just worth doing. Just like Dewar’s, the protagonist of the film believes in the values of the past, which is why he refuses to give up on his heritage, and chooses to revive it.
Advertising Agency:Impact/Bbdo Beirut, Lebanon
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