Hasta La Creative!

Devour’s first Big Game ad includes plenty of innuendo, without making it completely awkward for Super Bowl party viewing.

The Kraft Heinz brand knew its story, focused on “frozen food porn,” would need to be toned down to air during the Big Game, which is why the suitable-for-the-Super-Bowl 30-second version omits the word “porn.” But other than that omission, the jokes are largely the same from the “uncut” 60-second version, which the marketer, of course, released early to build buzz.

“My boyfriend has an addiction,” the girlfriend in the commercial begins. (In the uncut version, the ad kicked off with: “My boyfriend is addicted to frozen food porn.”)

Continue reading at AdAge.com