DEVK: The Selfie Scarf
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FC Köln is fighting to get promoted back into the Bundesliga. As part of its commitment to the team, DEVK insurance is once again standing shoulder to shoulder with the fans as a true problem-solver. In this case with a genuine innovation, an invention! The selfie scarf.
Football is developing all the time. And 1. FC Köln along with it. To make sure they get promoted back into the Bundesliga, the players are training using the latest methods and cutting-edge equipment. Everyone is giving it their all in the final burst at the end of the season. The trainers, the coaches, the fans. But they’re facing a challenge: they can’t cheer their team on and share their experiences online with others at the same time.
Under the long-standing campaign motto ‘We make your problem ours’, DEVK insurance is once again tackling a problem and this time presents a solution in the form of a product innovation: the selfie scarf – the world’s first scarf that can take photos while you’re celebrating.
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