Hasta La Creative!

Interpublic’s Deutsch has lost the Volkswagen creative account in the U.S. as the automaker nears the end of its global agency review, according to people familiar with the matter.

WPP, Publicis Groupe and Omnicom have all pitched for the business, which was put into review in April. Deutsch, which had held the U.S. business since 2009, was only gunning for the North American portion of the account. The shop’s elimination could signal that VW wants to consolidate larger portions of its business with one or two holding companies.

Omnicom’s DDB already handles major portions of the VW business in Europe and Canada.

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