Hasta La Creative!

For the past several months, the team at Destination Ontario (DO), an agency of the Government of Ontario, has been developing an international advertising campaign to help spur interest in travelling to the province as restrictions are eased for leisure travel.

Recognizing that, once it is safe to do so, a significant segment of international travellers will fly to Ontario to visit family and friends who live here. Destination Ontario worked with its creative agency of record, FCB Canada, to develop a campaign targeted at reuniting loved ones and experiencing Ontario’s tourism offerings together.