Despite Weak Moment for NBC Sitcoms, NBC Universal Plots Subscription Video Site for Comedy
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Comcast’s NBC Universal said it’s developing an online subscription video service dedicated to comedy shows, the media conglomerate’s latest effort to pursue young viewers who are watching less conventional TV.
The service will blend existing NBC shows with new programming, according to a network executive who asked not to be identified because the plans are preliminary. It will be available no earlier than the fourth quarter of the year, according to the person, who wouldn’t discuss pricing.
Many details of the strategy remain unclear, however. Word of the plan emerges, for example, as the company’s flagship NBC network has said goodbye to its variously popular but acclaimed comedies “Parks and Recreation,” “Community,” “30 Rock” and “The Office.”
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