Despite the Thriller in Minny, Super Bowl Ratings Take a Tumble
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Super Bowl LII was a non-stop offensive juggernaut that snapped no fewer than 17 all-time Big Game recordsincluding most combined total yards of offense (1,151) and fewest punts (one, care of Eagles’ hoofer Donnie Jones)and yet somehow the endlessly entertaining contest put up the lowest ratings since 2009.
According to Nielsen live-plus-same-day data, NBC’s broadcast averaged 103.4 million linear TV viewers, which marked a net loss of 7.9 million overall viewers, or a 7 percent drop versus Fox’s year-ago Super Sunday deliveries. The final TV results also marked the first time in five years that the Super Bowl failed to break the 111 million viewer mark.
Before everyone starts in with the gnashing of the teeth and the rending of garments, bear in mind that Super Bowl LII now stands as the tenth most-watched broadcast in U.S. history. Nine of the top 10 TV events are the NFL title tilts that have aired over the course of the last decade; bragging rights to the only scripted series on the list goes to CBS, which back on Feb. 28, 1983, scared up just shy of 106 million viewers with the two-hour “M*A*S*H” finale.
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