Despite the Monthly Outcry, Facebook Should Advocate for More Data Collection
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Facebook collects a ton of user data. Its users don’t like that.
This tension is on full display yet again this week, after Facebook revealed a secret program that altered the news feeds of some users to see whether more positive or negative posts could make people more happy or unhappy. The anger at such secret manipulation may well pass, as it has when Facebook has been accused of mistreating its users in the past, but the news highlights a huge issue for Facebook, for other social networks and for digital advertising as a whole. Data collection actually benefits users. But every time a company like Facebook does something genuinely deceptive, it makes consumers more skeptical of any effort at all to record what they do online.
If Facebook and its peers could just get out of their own way, they could make a convincing argument to consumers.
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