Apr
06
Despite Image Issues, NFL Grew Sponsorship Revenue
Posted in: Uncategorized
Here is more evidence that the NFL is resilient, at least when it comes to marketer interest: Despite being plagued by domestic abuse controversies all year, the teflon league and its 32 teams grew sponsorship revenue by 7.8% to $1.15 billion for the 2014 season, according to new research from IEG, a sponsorship consultancy. The spending jump is solidly ahead of the 4.9% increase across the total sports category.
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