Hasta La Creative!

MINNEAPOLIS (AdAge.com) — On Friday, the Labor Department reported that joblessness jumped to a 25-year high of 8.9%. On Sunday, Donald Trump — whose "You're fired" catchphrase caught fire in 2004, when unemployment was 5.5% — had 31% of last year's "Celebrity Apprentice" finale viewers give the show the pink slip, as it delivered a 3.1/9 rating and share. Still, as a sign of the times of the new network economy, NBC is bringing back the inexpensive reality show about the rich and famous, even though it continues its demo decline. For the season "Celebrity Apprentice" was down 29% from last year, and two thirds from "The Apprentice's" breakout a half decade ago.