Hasta La Creative!

Design Indaba is Africa’s biggest design showcase and is attended by thousands of creative thought-leaders each year. This year they wanted to inspire delegates by showing them real proof that creativity can make a meaningful change to someone’s life. So we looked at one of South Africa’s biggest problems – Gangsterism.
South African gangs are among the most feared in the world and can be identified by the crudely made tattoos or “Chappies” that scar their bodies. Some go to jail and try reform but struggle to reintegrate into society due to these tattoos. To make a change we created a documentary called “Project Phoenix” and helped transform a former gangster’s tattoos into symbols of hope and new beginnings. We showed the documentary to delegates at the Design Indaba Film Festival and challenged them to help make a better world through creativity.

Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Creative Director: Doug Larter
Art Directors: Ryan Barkhuizen, Heidi Kasselman
Copywriters: Alex Goldberg, Safaraaz Sindhi
Agency Producers: Katherine Tripp, Jeanne Odendaal
Client Service: Charl Thom, Laurel Mader
Agency Editor: Aviwe Apleni
Production Company: Giant Films
Director: Robin Goode / Karien
Tattooist / Designer: Manuela Gray / Wildfire Tattoos
Producers: Di Du Toit, Laura Sampson, Paula Raphael
Post: Deliverence
Editor: Anthony Lee Martin
Music: Clare Vandeleur, Raiven Hansmann
Sound: Popsicle Studios
Sound Design: Sasha Righini
Photographer: Bryan Traylor / Locker 14
Published: 2015