Hasta La Creative!

Print
Der Tagesspiegel

“Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special.

Advertising Agency:Scholz & Friends, Berlin, Germany
Chief Creative Officer:Matthias Spaetgens
Creative Director:Joerg Waschescio
Art Directors:Agnieszka Kalwak, Erika Stuhl
Copywriter:Lena Klockenbring
Photographer:Karsten Wegener