Depeche Mode Turns Over Its Facebook Page to Fans — for an Entire Year
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In order to get through her chemotherapy, cancer survivor and single mom Liz Dwyer wore the shirt of her favorite band, ’80s synth pop icons Depeche Mode, every time she would go for treatment. “It would remind me of all the good memories and keep me feeling like I was alive again,” she says in a video for the band, wiping away tears.
Hers is just one of the many stories now on the band’s Facebook page, which Depeche Mode has turned over to a different fan to moderate — every day, for a year. The idea is geared toward promoting the release of the band’s 14th studio album, “Spirit,” and the concert tour it began May 5 in Stockholm.
More then 3,000 people applied earlier this year after lead singer Dave Gahan posted a message inviting people to participate. Depeche Mode’s management team has also helped secure celebrity fans’ involvement. In addition to Dwyer, moderators have included a journalism student, astronaut Tim Peake, Tony Hawk (who brought in his friend Trent Reznor) and most recently Linkin Park. The band took over the page Friday, the day its own new album came out.
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