May
12
Department of Housing and Urban Development "Frozen" 2011 :60 USA
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The spot features vignettes of ordinary people “frozen” in their everyday routines, not knowing what to do when faced with the threat of losing their homes. A woman stands on her lawn oblivious to the sprinkler soaking her bathrobe; a factory worker stares into space. In the final vignette, a couple stares inertly at their bills until their child appears. Suddenly, his mother is able to take action. She picks up the phone to call the U.S. Department of Housing and Urban Development’s “Making Homes Affordable” toll-free number.
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