Hasta La Creative!

Cultivator’s billboards for the Denver Rescue Mission perform a difficult feat. Without resorting to crass sentimentality, they put a face (143 faces, actually) on homelessness, and cleverly illustrate that the problem won’t go away until these people have places to live. The faces of actual Denver-area homeless people initially form the word “Homeless” on the billboards. As weeks go by, the portraits will be removed, and the word “Home” will appear. It’s part of the mission’s $12.5 million capital drive. Are you reaching for your checkbook? What do they have to do, spell it out for you?

—Posted by David Gianatasio