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Dentsu Aegis has signed a deal to acquire a majority stake in data and performance marketing agency Merkle as the network drives toward its goal of becoming a “100% digital economy business by 2020.”

In the deal, which is expected to be complete by next month, Dentsu will buy shares from private equity firm Technology Crossover Ventures and other shareholders, while Merkle CEO David Williams, the management team and staffers will retain a “significant minority interest,” according to an agency statement.

Representatives from Dentsu Aegis and Merkle were not immediately available for comment.

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