Dentsu Aegis Plans to Acquire Experiential Agency MKTG for $52 Million
Posted in: Uncategorized
Dentsu Aegis Network, which is owned by Japanese holding company Dentsu, has struck a deal to acquire New York-based events and promotions shop MKTG Inc for $52 million, the company said today. Under the terms of the agreement, which still needs to be approved by MKTG stockholders, Dentsu Aegis will acquire all outstanding shares of MKTG common stock for $2.80 per share in cash.
The move marks the Japanese ad giant’s first U.S. acquisition since completing its acquisition of media and digital agency network Aegis last March. The deal is expected to close during the third quarter of 2014. Among MKTG’s clients are Google, P&G and Diageo.
“It’s about activating close to the point of purchase,” said Nigel Morris, CEO of Dentsu Aegis Network Americas. “It’s on strategy, we were really impressed with the management, and we can integrate it quickly.”
Post a Comment